Uber has slashed price of UberGo by up to 22 % in many Indian cities. New priced are already in effects. This move is to compete its domestic rival Ola.
See the price reduction chart below:
| City | Percentage Price Reduction |
| Pune | 15% |
| Ahmedabad | 17% |
| Jodhpur | 22% |
| Udaipur | 22% |
| Ajmer | 18% |
| Indore | 9% |
| Nagpur | 9% |
| Vizag | 16% |
| Mangalore | 20% |
| Trivandrum | 18% |
People of Jodhpur and Udaipur are luckiest to enjoy up to 22% of price reduction. In these two cities Uber will charge Rs. 25 as base pare in place of Rs. 40 and per kilometer charge is has also been reduced to Rs. 7 from Rs. 8
With this new pricing, Uber is trying to compete with Ola. Ola is giving tough competition to Uber with reach to over 100 cities. Ola also came up with Micro service to compete with UberGo. With this move, Uber wants to retain its existing customer and attract Ola’s customer.