Swipe says that more than 50% of the Indian population is in youth and majority of them want to have a premium phone. So, company decided to target these consumers to improve its sales and reach.
Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said, “There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.”
Swipe is also looking to spend 2 million USD on marketing and promotional activities.