Meta is expanding its subscription business with the global rollout of new paid plans for Facebook, Instagram, and WhatsApp. The company has also confirmed that more subscription plans focused on AI users, creators, and businesses are on the way.
The new Facebook Plus and Instagram Plus plans are priced at $3.99 per month, while WhatsApp Plus costs $2.99 per month. Meta says these plans are separate from Meta Verified and will continue alongside the existing verification service.
The new subscriptions mainly target power users who want more customization, insights, and advanced social features from Meta’s apps.
Instagram Plus and Facebook Plus bring several new features. Users can see how many people rewatched their Stories, create unlimited Story audience lists beyond Close Friends, and extend Stories beyond the usual 24-hour limit. Subscribers can also preview Stories before posting them and search Story viewer lists more easily.
Another interesting feature lets users post directly to their profile without showing the post in their followers’ feeds. This could be useful for creators who want to update their profiles without spamming followers.
Meta is also adding cosmetic and customization features such as Super Heart animated Story reactions, custom app icons, custom profile bio fonts, and additional profile pins.
WhatsApp Plus focuses more on personalization. Subscribers will get access to custom themes, custom ringtones, more pinned chats, extra sticker packs, and improved list customization tools.
Meta says more “fun features” will be added in future updates. The company is also preparing a bigger subscription ecosystem under a new branding called “Meta One.” This will include AI-focused plans as well as professional subscriptions for creators and businesses.
Meta AI users will soon see two new plans: Meta One Plus, priced at $7.99 per month, and Meta One Premium, priced at $19.99 per month. The Premium version will offer higher AI compute limits, deeper reasoning for complex queries, and more image and video generation capabilities.
Meta says the AI plans will first begin testing in Singapore, Guatemala, and Bolivia next month.
For creators and businesses, Meta plans to launch Meta One Essential and Meta One Advanced subscriptions in selected markets, including Saudi Arabia, Morocco, Thailand, and Bangladesh.
The Essential plan will include features like verified badges, impersonation protection, and expanded profile links. The more expensive Advanced plan adds better visibility in Facebook feeds and search results, enhanced analytics, automated follow invitations, and tools for managing teams and protecting original content.
This move clearly shows Meta wants to reduce its dependence on advertising revenue. Facebook, Instagram, and WhatsApp already have billions of users worldwide, so subscription services could become a major new revenue stream for the company.
At the same time, Meta appears to be following the same strategy used by AI companies like OpenAI and Google Gemini, where basic AI features stay free while advanced capabilities require a paid subscription.
It will be interesting to see whether regular users are willing to pay monthly fees for features that were traditionally free on social media apps. Still, creators, influencers, and heavy users may find enough value in the added tools and analytics.
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