Tata Group’e retail store Croma has launched its two self branded smartphones. These smartphones are Croma Smartphone 4.63-inch (CRCB2093) and Croma 5.3-inch Phablet. These smartphones are priced at Rs. 8,990 and Rs. 10,990 respectively.
First smartphone from the company, Croma Smartphone 4.63-inch (CRCB2093) features a 4.63 inch capacitive multi-touchscreen display. It runs on Android 4.0.4 Ice Cream Sandwich. It is powered by a 1 GHz dual core processor. It features a 8 megapixel rear camera along with a 2 megapixel camera at the front.
Croma smartphone 4.63-inch key specifications
- 4.63-inch capacitive multi touch screen
- Dual-SIM
- Android 4.0.4 Ice Cream Sandwich
- 1GHz dual-core processor
- 4GB internal storage, expandable by up to 32GB via microSD card
- 8-megapixel rear camera with flash
- 2-megapixel front-facing Camera
Croma phablet features 5.3 inch capacitive touchscreen display. It is powered by a 1 GHx X2 dual core processor. It runs on Android 4.1 Jelly Bean. It is dual SIM device. It also features a 8 megapixel camera along with 2 megapixel camera at front.
Croma 5.3-inch phablet key specifications
- 5.3-inch capacitive multitouch screen
- Android 4.1 Jelly bean
- 1GHz X2 Dual Core
- 4GB internal storage, expanded by up to 32GB
- 8-megapixel rear camera
- 2-megapixel front camera
- Dual-SIM
Speaking on the occasion Mr. Ajit Joshi, MD & CEO, Infiniti Retail said, “While we laud our partners for their outstanding products that take the communications category to the next level, we also take great pride in announcing the launch of our very own range of Croma Smartphones, which are innovative not only in terms of the experience that they provide but also in terms of the value proposition. The Croma Smartphones best meet the growing consumer preference for a large screen device that gives them a great multimedia experience and superior performance. It has always been our effort to bring the best technology at affordable prices and to strengthen our philosophy of helping customers buy, by bringing in premium quality and innovative products.”
Croma already has a self-branded tablet in the market launched back on October 2012. That was an entry level JellyBean tablet but failed to get customers attention. Croma is ready to re-enter the market with phablet and smartphone. It will be interesting to see how Croma will perform in India’s gadget market that already has a tough competition.
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