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New gaming startup ARC targets affordable premium handheld gaming in India

ARC

A new gaming hardware company is stepping into India’s fast-growing gaming market with a goal to make premium gaming more accessible. The company is ARC, founded by Jobin Joseph and Kaustubh K Jadhav.

ARC says it wants to close the gap between mobile gaming and console level experiences. The startup is building handheld gaming devices aimed at Indian players, many of whom started their gaming journey on smartphones.

India is one of the largest gaming communities in the world, driven mainly by mobile gaming over the past decade. ARC believes this growth has not been matched by access to premium gaming hardware. According to the company, high end gaming is still out of reach for many players due to high cost and limited products designed for Indian users.

The founders say the idea comes from their own gaming journeys. Both Jobin Joseph and Kaustubh K Jadhav grew up at a time when consoles were not easily available. Gaming often meant borrowing devices, saving money over long periods, or relying on cyber cafés. They believe similar barriers still exist for many gamers today.

ARC’s long term vision is to build handheld devices that combine performance, portability, and affordability. The company aims to help more players move beyond mobile gaming and experience console quality gaming in a more accessible form.

The company also acknowledged that building gaming hardware is a complex process that involves engineering, manufacturing, and supply chain challenges. Still, it believes India is ready for products built with local gamers in mind.

ARC has started documenting its journey through a content series. The first episode is now live on Instagram, YouTube Shorts, and LinkedIn.

The company is entering the market at a challenging time for the global hardware and gaming industry. Chip prices remain volatile, and hardware supply chains are still under pressure. At the same time, PC gaming is becoming an increasingly expensive hobby for many users. Rising smartphone prices are also affecting entry level gaming, which has traditionally been driven by mobile devices in India.

Against this backdrop, ARC’s ambition to launch new gaming hardware will be tested by both cost pressures and market expectations.

It is also encouraging to see new hardware companies emerging from India that are focusing on gaming. This kind of development shows how the ecosystem is slowly growing beyond just software and mobile gaming. We welcome this shift and wish all such teams the best as they try to build products for Indian gamers.

At Techlomedia, we are also working to grow gaming in India beyond just a smartphone hobby. Our goal is to help more players explore PC and console gaming as the ecosystem expands. This is why gaming is a dedicated focus area for us, supported by a data driven approach. We track gaming trends, player behaviour, and industry shifts across India to understand how the market is changing.

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