Apple has partnered with Japanese fashion house ISSEY MIYAKE to launch a unique new accessory called the iPhone Pocket. The iPhone Pocket is inspired by the concept of “a piece of cloth” and is a minimalist, artistic creation that blends technology with fashion.
The iPhone Pocket is 3D-knitted from a single piece of fabric. It is designed to adapt to any iPhone model and hold small everyday items. Its ribbed open structure is inspired by ISSEY MIYAKE’s signature pleats to give it a textured and sculptural look.
The expandable pocket stretches to fully enclose the iPhone while offering enough flexibility to carry keys, cards, or earphones. When stretched, the fabric allows users to peek at their iPhone’s display without removing it from the pocket.
It can be carried by hand, clipped to a bag, or worn crossbody. This flexibility makes it both a stylish and functional accessory.
The iPhone Pocket represents the union of ISSEY MIYAKE’s textile innovation and Apple’s product design vision. The collaboration shows how wearable technology can be both beautiful and functional.
The iPhone Pocket will be available starting November 14 at select Apple Store locations and on apple.com in countries including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
- Short Strap Version – USD 149.95 (approximately ₹13,280)
Available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. - Long Strap Version – USD 229.95 (approximately ₹20,365)
Available in sapphire, cinnamon, and black.
