Amazon has launched a new standalone shopping app called Amazon Bazaar. The app focuses on affordable shopping for users in Asia, Africa, and Latin America and is designed to attract price-sensitive customers. The app is basically an expansion of Amazon’s low-cost shopping initiative, which aims at competing directly with platforms like Temu, Shein, and TikTok Shop.
The Amazon Bazaar app is now available in 14 markets, including Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria. More countries will join the list in the coming months as Amazon expands its reach across emerging economies.
Amazon Bazaar focuses entirely on affordable products, with most items priced under $10 and some even starting at $2. The product range spans categories such as fashion, home goods, beauty, and lifestyle items. Product listings come with customer reviews and star ratings.
This launch builds on Amazon’s earlier initiative, Amazon Haul, which was introduced last year in countries like the U.S., U.K., Germany, France, Italy, Spain, Japan, and Australia. While Haul is integrated into the main Amazon app, Bazaar functions as a separate app for new regions. In countries like India, Saudi Arabia, and Mexico, Amazon had already used the “Bazaar” name for similar low-cost listings within its main platform. The standalone app now brings that concept to a much wider audience.
Customers can log in to Bazaar using their existing Amazon accounts. Payments are supported through Visa, Mastercard, and American Express. Shipping is free on orders that meet the local minimum purchase amount, while smaller orders carry a standard delivery charge. Delivery timelines vary by market, but Amazon expects most orders to reach customers within two weeks or less. Returns are free within 15 days of delivery.
The app supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese. It also offers multilingual customer support. To attract new users, Amazon is offering 50% off the first delivery and plans to include interactive features like lucky draws and promotional games.
Amazon’s launch of Bazaar is a clear signal of how seriously it takes the growing competition from fast-rising, low-cost shopping apps like Temu and Shein. These platforms have exploded in popularity by offering trendy, affordable items and reaching younger users who prefer value over brand loyalty.
By creating a separate app, Amazon can compete directly in this segment without affecting its main platform’s premium image. It also helps Amazon connect with millions of new customers in developing regions where affordability is key.
From a strategic point of view, Amazon Bazaar makes perfect sense. Emerging markets are where the next big wave of e-commerce growth will come from. Many shoppers in these regions are mobile-first and prefer platforms that offer cheap but trendy products. With Bazaar, Amazon can now capture this growing customer base while maintaining its trusted brand reputation.
However, the move also comes with challenges. Margins on products priced under $10 are razor thin. Amazon will need to find a balance between keeping prices low and maintaining reliable service. Shipping delays or quality issues could quickly hurt customer confidence. Another challenge is managing expectations. Customers might still associate Amazon with fast delivery and premium service, something that may not always be feasible with ultra-low-cost products.
For consumers, Bazaar is a new destination for budget shopping. It offers access to a wide range of affordable items, backed by Amazon’s trusted systems and customer service. Delivery might take longer, but the prices will make up for it.
For sellers, Bazaar opens a massive new opportunity to reach value-focused customers in multiple regions. However, it also brings intense price competition, forcing sellers to optimize logistics and production to stay profitable.
If Amazon can manage logistics efficiently and maintain customer trust at low price points, Bazaar could become one of its most important global initiatives.
