Urban Company has ventured into the water purifier segment with the launch of its new water Purifiers under the brand Native. The company has launched Native M1 and Native M2 priced at an introductory price of Es. 13499 and Rs. 17999.
The company claims that its Native RO Water Purifiers don’t need servicing for two years and filters are capable of filtering 12,000 liters of water without needing to change them. The company is also offering a zero-cost warranty that includes filters, membranes, and all other spare parts for two years.
Both Native M1 and Native M2 come with an 8-liter water capacity and have a beautiful design. Native M1 has 9 stages of filtration (RO + UV + EU + MTDS Minerals, and Alkaline) and promises to remove 99.99% impurities from water. The M2 offers 10 stages of filtration (RO + UV + EU + MTDS Minerals, Alkaline, and Copper Charged).
The Native M2 model is also IoT-enabled and offers real-time monitoring on the mobile app. You can check TDS levels, water consumption, and filter life status on the app. It also has preset modes for glass, bottle, and free flow. The guiding light helps you in low light. There is also a retractable tray.
These water purifiers also feature ‘rapid reverse rinse’ technology and multi-micron filter surfaces that enhance the life of filters.
The company didn’t instantly took the decision to sell water purifiers. It has been servicing water purifiers since 2015 and began manufacturing water purifier filters in 2019. Now that it has realised the potetial of this segment, it decided to start selling its own water purifiers.
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