E-commerce marketplace Arzooo has introduced its new consumer electronics brand NU and launched range of products including smart LED TVs, washing machines and air conditioners in India.
NU has launched smart TVs in four different sizes – 32, 43, 55 and 65-inches. The 32 and 43 inch models are HD and FHD TVs priced at Rs. 11990 and Rs. 19990. The 55 and 65 inch models are 4K HDR TVs priced at Rs 31,990 and Rs 51,990 respectively.
All these smart TVs run WebOS for TV and offer 3 HDMI and 2 USB ports along with Dual-band Wi-Fi, Bluetooth and Apple Airplay support.
NU has also launched 1-ton 3-star AC priced at Rs 27,990, a 1.5-ton 3-star AC at Rs 30,990, and a 1.5-ton 5-star Air Conditioner at Rs 34,990. These ACs feature ambient cooling and instant turbo cool blue fin technology. NU promises 1-year comprehensive and 10-years compressor warranty on these Air Conditioners.
The company has also launched a range of washing machines. The fully automatic top load washing machines are priced priced at Rs 12,999 to Rs 16,999. The semi-automatic top load washing machines are priced at Rs 8,499 to Rs 10,999.
“NU is a unique premium brand that is committed to the needs of the evolving consumer landscape in India. NU’s outreach strategy plans to engage customers at various touch points, both offline and online, in their product experience,” said Khushnud Khan, chief executive officer of Arzooo.
The company claims to set up 450 service centres across 400 cities to provide after-sales support.
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