Email marketing is getting immensely popular among the masses, and many businesses are adopting this technique for quick promotion and branding. Email marketing technique has seen huge growth and demand in this modern era. Most of the small and big businesses are implementing email marketing strategies to take over their competitors and establish their authority. A number of email marketing tools had been launched. Today, we are going to review the three most popular email marketing tools and conclude which one is the best.
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Knowing about GetResponse
GetResponse is a renowned tool that is enormously used by users to promote their businesses through email marketing. The tool is efficient enough to provide quality email marketing services to the users and bring success to their brand. It helps you to stay well connected with your customers and send them the newsletters updating them about product launches, updates, and other relevant news. You can track that how these email newsletters are responding and how many customers are spending time in reading your newsletters. Let us learn about some fabulous features of GetResponse.
Top Features of GetResponse
- It offers about 350+ templates to help the user create awesome newsletters for attracting their customers.
- The WYSIWYG editor of this tool makes it really simple for users to customize the template as per his/her requirement. You can put three columns in GetResponse newsletter.
- It allows you to integrate your newsletter with social networks like Facebook, Twitter, and few others.
- You can greet your new subscribers with a welcome note through the autoresponders.
- The 1 GB image hosting space is really large enough if we compare to other email marketing tools.
- You can even keep track on the performance of email newsletters. Google Analytics can be integrated with newsletters to get exact stats.
- Its spam filter – ‘SpamCop’ is efficient enough to detect the words that might be blocked by other email spam filters and even list the suggested changes.
Knowing About Pinpointe
Pinpointe is the best on-demand email marketing tool that allows the users to personalize their newsletters based on targeted users. These services are basically for B2B businesses and enterprise customers. Pinpointe is the ideal tool for big businesses which are looking to expand through marketing and branding of their products. Let us look through the effectual features of Pinpointe.
Features of Pinpointe
- Pinpointe offers more than 1000 templates to you. You can select the best template according to the type of customers.
- The WYSIWYG editor of Pinpointe makes the customization really easy for you and the templates can be customized very easily.
- The autoresponder system makes it easy for you to greet the new subscriber with a greeting message.
- Its spam tool keeps check on spam words and identifies these words warning you about them.
- User can keep track on the response to the email newsletter that is sent to the customers.
- Google Analytics can be integrated to these newsletters for getting exact stats.
Knowing About MadMimi
MadMimi is another prominent email marketing tool that is used by many business owners around the globe for promotion and branding of their business. MadMimi provides a classic range of powerful templates that are proficient enough to attract the reader’s eye whenever he/she go through the newsletter. The best part about MadMimi is that, whenever required, you can ask phone support from them. Let us have an overview of MadMimi’s features:
Features of MadMimi
- MadMimi provides you 100+ templates to choose from. The users can select templates based on need and requirement to impress their customers.
- The WYSIWYG editor of MadMimi allows the user to customize the template easily making it more attractive.
- You can integrate social media options like Twitter, Digg, Facebook and various others to email Newsletters of MadMimi.
- You can always welcome your new subscribers with a wonderful greeting message through its autoresponder system.
- MadMimi though lacks the spam checker tool, but the human readers are provided to check the spam words in your newsletters.
- Google Analytics can be integrated to the newsletters, providing more exact data.
- The performance of newsletters can be tracked easily, and you get to know how many subscribers open, unsubscribe and click at it.
Differentiating GetResponse, Pinpointe & MadMimi
|
Features/Tools |
GetResponse |
Pinpointe |
MadMimi |
|
Design & Templates |
350+ templates that are highly customizable |
1000+ templates that are highly customizable |
100+ templates that are highly customizable |
|
Interface & Usability |
Easy to use tool and can be used by small & big businesses |
Easy to use tool and preferably used by big businesses & B2B companies |
Easy to use tool and can be used by small & big businesses |
|
Spam Checking Tool |
Has its own spam checking tool |
Has its own spam checking tool |
Do not have its own spam checking tool, but checking is done by human readers |
|
Contact Management |
You can export the contact sheet as spreadsheet only in premium account |
Contact sheet can be exported in free as well as paid account |
Contact sheet can be exported in free as well as paid account |
|
Pricing |
The minimum plan is starting at $15/month, and you can send newsletter to 1000 customers |
The minimum plan is starting at $42/month, and you can send newsletter to 5000 customers |
The minimum plan is starting at $10/month, and you can send newsletter to 500 customers |
Conclusion
We can clearly see that GetResponse is one of the best email marketing tools that fit the choice of every customer- whether a big business owner or small business owner. GetResponse has the most affordable service when it comes to pricing. MadMimi though offers the service starting at $5/month, but you can only send email newsletters to 500 customers. But with GetResponse you can send the newsletter to 1000 subscribers at $15/month only. Pinpointe is little expensive, charging $42 for sending newsletter to 5000 customers and then the limit is also up to 40000 emails only per month. GetResponse surely takes over both of them.