To attract more Indian users and enhance the experience of existing Indian customer base, Facebook is rolling out local camera effects specially designed for India.
Not just this, the company has also added the reactions on Facebook Lite app. Facebook Lite is the lighter version of Facebook to give better user experience when the Internet is slow. Adding reactions to this app is a notable thing.
Also see: Facebook Messenger gets live location sharing feature
Reactions are quite popular and people have sent more than 300 billion reactions since the global rollout in 2016. Love is the most popular reaction among all. With this feature on Facebook Lite, users now have a great way to express empathy.
Last month, Facebook also rolled out reactions to Messenger and allowed users to react on an individual message.
The India-specific camera effects is also a nice addition. The company has designed several effects such as expression of Namaste and included geo-specific experiences in Delhi, Mumbai, and other places.
The social networking giant confirmed that it has more than 184 million monthly active users from India. From these users, around 50% are daily active users. So, India is a very important country for Facebook. This is the reason why the company is taking special care of it.
