Today, Micromax has unveiled the number of Canvas devices it has sold so far. Company told media that it has sold over 1 million devices of Canvas Series. This announcement came when company is preparing to launch two new canvas devices.
First device in the canvas series was launched back in August 2012. It was Micromax Canvas A100. After that company has released Micromax A110 Canvas 2. This smartphone was a big success for the company. Back in February, company has launched its first quad core smartphone Micromax A116 Canvas HD. It faced some shipment problem. But response was good enough. It was sold out in just 15 minutes of launch. Company faced many problems in filling the huge demand of the smartphone. Few weeks back, Micromax has launched A72 Canvas Viva.
Commenting on the success of the Canvas Range so far, Mr. Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”
In just 7 months, Micromax has sold more than 1 million canvas devices. It is really a big achievement for the company. Although company has not revealed the individual sales report, but we already know that A110 Canvas2 and A116 Canvas HD are the most popular in the series.
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