Today, Google has launched its most ambitious project called Knowledge Graph. This can be seen as the future of Google search. Now Google has switched from keyword based search to the identification of entities, nodes and relationships.
“Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily, “ Google said while introducing Knowledge Graph.
“Today, we’re making it even faster and easier to get answers and explore no matter where you are, with the launch of the Knowledge Graph on desktop, smartphones, and tablets,” Google said in a post.
After this update, Google will also show some additional information about your search term at the right side of the search results. These additional results will be powered by Knowledge Graph. After this update, Google will also allow users to clarify what exactly you are looking for and will use these boxes for disambiguation. Click on one of those options given in these boxes and your results will be filtered for that search entity.
This new technology changes the way Google think and fetches the results. Now Google is switching from keyword recognition to the identification of entities, nodes and relationships. If you are searching for Bill Gates, it means you are not searching for Two keywords Bill and Gates. You are searching for Bill gates.
“Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words. But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments,” Google explained.
The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.
Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It’s also augmented at a much larger scale—because we’re focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.
Read More about Google Knowledge Graph
