Google has added a very interesting feature to its Analytics service. This new tool now allow users to see all the backlinks to any of your website page. This new tool will help you to know who is linking to you on web.
“The concept of trackbacks, a protocol by which different sites could notify each other of referencing links, first emerged back in 2002. Since then, the blogosphere has grown in leaps and bounds, but the requirement for each site to explicitly implement this protocol has always stood in the way of adoption. If only you could crawl the web and build an accurate link graph. The good news is we already do that at Google, and are now providing this insight to Google Analytics users,” Google’s Ilya Grigorik wrote on analytics blog.
Trackbacks are provide links back to a website which links it. With this new Google Analytis tool, now you will be able to see any page that links back to you soon after you publish any content.
Finding these links are also not easy in Google Analytics. These are not added at the front. This report can be found in Page subsection inside Traffic Sources. Then click on Activity Stream tab where you’ll see an “Events” link where backlinks will be displayed among other activities such as +1′s.