Nokia said it is targeting over 50 per cent market share in India on the back of innovative products, services and content within 2012.
“Our target share should always be more than half of the total market…I think we would be able to get there in 2012 by focusing on great innovative products, great delivery and experience at retail points, services and content integration,” Nokia India Vice-President and Managing Director D Shiva kumar told reporters here.
When asked about the company’s current market share in India he said: “I won’t be able to say that but I can say that we are well on our way.” “India is not the right market for anybody to just do a value play in any one category. If you want to be meaningful, you have to be a full line player,” he added.
Nokia is trying to targeting a majority share across categories within the total mobile and smartphones segment.
