Today american express announced that its card members will now be able to buy Facebook ads using Membership Rewards points. American Express’ industry-leading Membership Rewards program is a featured benefit used by millions of American Express small business and consumer Card members. By this integration American express give its members the power to grow their business rapidly
“The Membership Rewards program is a unique and core asset for American Express that is becoming even more relevant for our Card members in the social media space. We are thrilled to partner with Facebook to bring this first-of-its kind opportunity to small business Card members who can now leverage the marketing power of the world’s largest social media platform in a smart and effective way.” said Ed Gilligan, Vice Chairman at American Express.
David Fischer, vice president of advertising and global operations, Facebook said,“With hundreds of thousands of small businesses advertising on Facebook, this latest effort by American Express effectively takes advantage of our platform by providing these business owners with a new and convenient way to pay for Facebook advertising.”
Some days ago American Express also partnered with social media company Foursquare to provide local deals to people who sync their cards to their Foursquare accounts.